Expert Tips
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5 Questions to ask your CTV vendor
7/22/2026By Sonal Bhardwaj
The fastest way to judge a CTV vendor has nothing to do with the pitch deck. It's how long it takes them to answer a direct question. A vendor who kno ...
Why CTV Measurement Needs to Talk About Outcomes, Not Performance
7/13/2026By Sonal Bhardwaj
Every conversation about Connected TV in India ends up at the same question. Did it work? Advertisers ask their agencies. Agencies ask their platforms ...