Industry Trends
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The Pause Ad Problem on CTV
7/2/2026By Sonal Bhardwaj
Pause ads have become a default line item in most CTV monetization decks. The logic sounds reasonable on paper. A viewer pauses, the screen goes idle, ...
The Gap Between a Live FAST Channel and a Profitable One
6/30/2026By Sonal Bhardwaj
There is a problem playing out across nearly every FAST operator right now, and it is not really a content problem, even though it often gets treated ...
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Scaling CTV Without Sacrificing Targeting Precision
4/17/2026By Sonal Bhardwaj
The rapid migration of viewers from linear broadcasting to Connected TV (CTV) has presented advertisers with a Strategic yet frustrating landscape. Wh ...