The Connected TV First
Advertising Platform

Plan, Execute and Measure Campaigns Across Connected TV Platforms

Direct Supply
Direct Demand
Direct Supply
Direct Demand

The Global Platform for Scaling Business Outcomes

CTV Scale powers one of the largest optimized supply paths in Connected TV by uniting premium inventory, data-driven targeting, creative innovations, measurement, attribution, and ad safety to deliver superior outcomes for advertisers and inventory owners.

All your Connected TV solutions on a single, effective platform

  • Inventory

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      Direct inventories of leading streaming publishers globally.
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      Supply of video publishers via SSP partners.
  • Targeting

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      True TV inventory on Streaming TV devices.
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      TV channels-based audience.
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      TV genre-based audiences with prime inventories.
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      Audience targeting by First-party and Third-party data.
  • Transparency

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      Brand safety and optimal ad placement.
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      Ad fraud prevention measures.
  • Measurement

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      Realtime dashboard to monitor campaign performance.
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      Important Metrics.
    • Impressions
      Impressions
    • Reach
      Reach
    • Cost per Unique Reach
      Cost per Unique Reach
    • Completion Rate
      Completion Rate
    • View Through Rate
      View Through Rate
    • Completed View
      Completed View
    • Cost Per Completed Views
      Cost Per Completed Views
    • Interactions
      Interactions
    • Interaction Rate
      Interaction Rate

Value Propositions

  • Convergent TV Approach

    The Platform ensures that advertisers get truly incremental reach for their Linear TV campaigns by targeting fragmented TV channel audiences across FAST, OTT, and native app streaming platforms.

  • True TV Environment

    Our Streaming TV-first, integrated ad platform provides efficient access to premium supply and demand in a True TV environment while maintaining Brand Safety and preventing ad fraud.

  • Optimized Ad Formats

    Our platform not only delivers video/rich media ads on connected TV but is also efficient at creating an immersive ad experience with display, video display, and native ads optimized for CTV devices.

Exceptional results are forged in strong partnerships.

  • SELLERS

    We are dedicated to ensuring the highest return on your ad inventories through transparency and innovation. Partner with us to unlock the true value of your media.

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  • BUYERS

    We empower you to scale the potential of your ad impact by getting closer to your target consumer. Maximize your campaign ROI with unmatched efficiency and transparency.

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