The Connected TV First
Advertising Platform
The Global Platform for Scaling Business Outcomes
CTV Scale powers one of the largest optimized supply paths in Connected TV by uniting premium inventory, data-driven targeting, creative innovations, measurement, attribution, and ad safety to deliver superior outcomes for advertisers and inventory owners.
All your Connected TV solutions on a single, effective platform
Inventory
- Direct inventories of leading streaming publishers globally.
- Supply of video publishers via SSP partners.
Targeting
- True TV inventory on Streaming TV devices.
- TV channels-based audience.
- TV genre-based audiences with prime inventories.
- Audience targeting by First-party and Third-party data.
Transparency
- Brand safety and optimal ad placement.
- Ad fraud prevention measures.
Measurement
- Realtime dashboard to monitor campaign performance.
- Important Metrics.
- Impressions

- Reach

- Cost per Unique Reach

- Completion Rate

- View Through Rate

- Completed View

- Cost Per Completed Views

- Interactions

- Interaction Rate

Value Propositions
Convergent TV Approach
The Platform ensures that advertisers get truly incremental reach for their Linear TV campaigns by targeting fragmented TV channel audiences across FAST, OTT, and native app streaming platforms.
True TV Environment
Our Streaming TV-first, integrated ad platform provides efficient access to premium supply and demand in a True TV environment while maintaining Brand Safety and preventing ad fraud.
Optimized Ad Formats
Our platform not only delivers video/rich media ads on connected TV but is also efficient at creating an immersive ad experience with display, video display, and native ads optimized for CTV devices.
Exceptional results are forged in strong partnerships.
SELLERS
We are dedicated to ensuring the highest return on your ad inventories through transparency and innovation. Partner with us to unlock the true value of your media.
ExploreBUYERS
We empower you to scale the potential of your ad impact by getting closer to your target consumer. Maximize your campaign ROI with unmatched efficiency and transparency.
Explore